Make decisions fast.
Turn ideas into actions!

Make mistakes as quickly as possible to get an overview thanks to real, tangible product that has been made and tested together.

Getting started is more important than being right

Don’t wait for the perfect idea or you will wait forever. You will never succeed or even fail if you don’t start.

Work alone, but together with the team

Most activities in a design sprint are done alone but together with the team. The goal is to prevent early judgements of ideas for a much better output.

Don't rely on creativity

The process itself supports the team to create ideas.

The sprint gives you a superpower.

The sprint is a four-day process for answering critical business questions through design,
prototyping, and testing ideas with customers.

Working together in a sprint, you can shortcut the endless-debate cycle and compress months
of time into a single week. Instead of waiting to launch a minimal product to understand if an idea
is any good, you'll get clear data from a realistic prototype.

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